PCS Creative Services - Project Background and Discovery Process
Why do I ask for all this stuff? It’s important to find out what you do and don’t like about your site or other sites. Many times I might hear that you like a website, but you only like the header and hate other parts of it. I want to base my design ideas off of a really clear picture of your likes and dislikes to save you time and added costs from revisions. Tell me things that bug you about other sites. Tell me things you love about other sites. If you want something to be playful, help me picture what you mean by playful. I am still in the learning stages about you and your business. A well-defined purpose will make it more likely that you will be able to connect with your customers.
Measurable goals should be just one of the things you plan when gathering your content.